Now, in order to achieve success with social networking sites like Facebook, network marketers must fully understand the very elements that make the site special and unique. The site is a place for people to engage and participate in communities. If you want to promote your product, opportunity or service, you need to build a community around it.
Unlike many social sites, Facebook genuinely embraces the idea that people can use their site to grow their businesses. The founder and developers are committed to providing a positive user experience for everyone on the site, entrepreneurs included.
Measuring the success of your Internet Marketing efforts on Facebook is very straightforward. Everything that you do on the site to establish awareness about your business should be focused around engaging a community.
People want to be given new ideas. They want to find people with the similar interests. They want to connect with others and form friendships on the site. If you are going to use Facebook for business purposes, this is a factor that ought to always be in the forefront of your mind.
The most obvious way to measure the success of your efforts is to observe the level of participation on your Facebook Page. There is a powerful built-in feature referred to as Insights which provides detailed statistics on page views, unique views, total interactions, wall posts, discussion topics, Fans, New Fans, Removed Fans, Reviews, Photo Views, Audio Plays, and Video Plays.
You will discern right away if there is a problem with your technique or if it will just take a while to really get people interacting. You will only get out of it what you put in. If you only spend an hour a week, then your success will take time and be a challenge to measure. Remember, social networking is about socializing. You cannot realistically expect your Business Profile to run on autopilot.
You ought to be actively involved with your profile on a constant basis, or contract a Social Media Professional to upkeep it for you. There is a learning curve with social network marketing that sadly many business owners just do not have the time or urge to master. The good news is there are a lot of tools and services to help bypass the curve with ease.